Simple City began the way most Fisher bikes begin: Gary went for a ride. He pedaled a Dutch shopping bike, complete with basket, rack, chainguard, and kickstand, through the streets of Amsterdam. He loved the bike so much he brought it home ? and in typical Gary fashion, he made it better. He stayed true to the bike's honest commuter roots, but made it faster, lighter, more beautiful. In other words, he made it a Fisher.
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